MCJ 2019

MCJ is coming in December 15, 2019

We decided the MCJ 2019 main sponsor and main theme!

*Main Sponsor

Nagasawa Stationery Center Co., Ltd.

Nagasawa Stationery Center Co., Ltd. Official Website:https://kobe-nagasawa.co.jp/

Nagasawa founded in 1882 in Kobe, is a specialty store, offering stationery and office supplies. In an increasingly digitalized and e-commerce-oriented world, among their recent endeavors, the company provides new products and services to fittingly answer the customers’ needs of this day and age. It also promotes “handwriting” to maintain and recreate “the warmth of analogue” compared to “the usefulness of digital.”

*Main Theme

“ Creating a New Culture of Writing (Drawing)―Marketing Kobe INK”

The stationery or ink-related products industries are expected to suffer great losses because of shrinking markets and declining of handwriting culture. In this setting, participants are required to make a marketing plan for the “Kobe INK,” consider the times, economics, and the foreseeable changes of the stationery markets. Presentations are to be delivered in English, and are evaluated by their contents, and their technical qualities (-presentation and foreign language skills-). Participating teams are encouraged to create a new culture of writing (drawing) with dynamic, new and fresh ideas.

What is Kobe INK?

Kobe INK, produced and merchandised by Nagasawa since 2007, is a line of fountain pen inks with 72 colors as of July 2019. The concept of the products is based on a unique blend of Kobe’s scenery and colors. With their beauty, variety and unique product naming with a story to tell, the series have attracted not only an essential customer base of fountain pen enthusiasts and collectors, but also a new customer base, from so called “bungujoshi,” young, female stationery enthusiasts to those who buy ink products for new uses such as coloring illustrations. In 2018, Nagasawa was given honorable mention award in the 10th Japan Marketing Awards, Japan Marketing Association praising “the creation of new values in a stagnant market.

Overview of the Competition

Application Deadline

23:59, Wednesday, November 6, 2019

East Japan Area Preliminary

Date: Saturday, November 23, 2019

Venue: Sotobori Building, Ichigaya Campus, Hosei University
2-17-1 Fujimi, Chiyoda-ku, Tokyo 102-0071

West Japan Area Preliminary

Date: Sunday, November 24, 2019

Venue: Miki Memorial Hall, Kobe City University of Foreign Studies
9-1 Gakuen-Higashimachi, Nishi-ku, Kobe 651-2187

Final Competition

Date: Sunday, December 15, 2019

Venue: Main Hall, Kobe City University of Foreign Studies
9-1 Gakuen-Higashimachi, Nishi-ku, Kobe 651-2187

Awards

The First Prize (200,000 yen)

The Second Prize (100,000 yen)

The Third Prize (50,000 yen)

Admission

The event is open to the public. Admission is free.

(All the presentations will be conducted in English.)

*Participation in this contest does not be related to the employment screening of the sponsor.

Eligibility for Participation

・Undergraduate students studying in universities, or 4th or 5th grade students in technical colleges in Japan
・3-4 members who belong to same university or technical college (everyone needs to speak at least once)
・International students are also welcome.

*Material from the main sponsor

Participants should check 2 materials for marketing plans to the following.

▪️廣田章光 (2018.10)「デザイン思考型マーケティングによる市場創造~ナガサワ文具センター「Kobe INK物語」~」『日本社会の活力再構築』中央経済社, 第15章, pp.152-162

▪️神吉直人(2018.3)「ビジネスケース:ナガサワ文具センター・Kobe INK物語の開発事例」追手門経営論集23巻2号別冊, pp.95-103

You can download the second one online, while you can get the first one in libraries or book stores.

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