Financial SponsorNagasawa Stationery Center Co., Ltd.
Creating a New Culture of Writing (Drawing)―Marketing Kobe INK
The stationery or ink-related products industries are expected to suffer great losses because of shrinking markets and declining of handwriting culture. In this setting, participants are required to make a marketing plan for the “Kobe INK,” consider the times, economics, and the foreseeable changes of the stationery markets. Presentations are to be delivered in English, and are evaluated by their contents, and their technical qualities (-presentation and foreign language skills-). Participating teams are encouraged to create a new culture of writing (drawing) with dynamic, new and fresh ideas.
First established at Kobe City University of Foreign Studies in 2011, Marketing Competition Japan (MCJ) is a nationwide competition for university students’ marketing presentations delivered in English language. MCJ aims to give the opportunity for students in Japan to develop and improve their analytical, presentation, and foreign language skills. In doing so, MCJ also intends to contribute towards the betterment of local economies by selecting a presentation theme from real business environments and by facilitating idea-exchanges between students and business professionals.